Committee of Advertising Practice (CAP) amends rules for sales promotions

13th May 2015

 

In late 2014, CAP conducted a public consultation which proposed amending some of its rules. Most of the proposed amendments were aimed at ensuring the Code’s consistency with the European Unfair Commercial Practices Directive (UCPD) and the Consumer Protection from Unfair Trading Regulations (CPRs), which implement that Directive in UK law. Three additional changes were prompted by separate considerations and brought into this consultation for the sake of expediency.

The rules came into effect on Friday 1st May 2015 at which time the ASA began to enforce compliance with them. 

The amended CAP rules are available direct from the CAP website.

 

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